Category architecture
A structure built from real search demand, with the internal linking to support it. Usually the highest-leverage change on a store.
E-commerce SEO measured in revenue, not sessions.
Most stores have hundreds of pages competing with each other and a category structure nobody planned. Fixing that is usually worth more than any amount of new content.
Overview
Category pages are where the money is
Product pages convert, but category pages are what rank. A shopper searching a broad commercial term wants to see options, and Google knows it — which is why well-built category pages outrank individual products for almost every high-value term.
The other half of the job is damage control. Faceted navigation, pagination, and near-duplicate product variants quietly generate thousands of thin URLs that eat crawl budget and split your ranking signals.
- Architecture: a category tree built around how people search, not your warehouse.
- Control: faceted URLs handled so they stop diluting your best pages.
- Scope: 5, 10, or 20 tracked keywords depending on the package.
Find the revenue you're sitting on
The complimentary consultation covers which categories are underperforming their search demand, and what closing that gap would involve.
What's included
What e-commerce SEO includes
Product page optimisation
Titles, descriptions, and image handling at template level — so a single fix applies across every SKU at once.
Schema
Product and organisation structured data, with advanced schema on Prodigy Prime for larger catalogues.
Cora on-page optimisation
On-page work driven by what is actually ranking in your SERP, included on Prodigy Surge and above.
Power cloud links
10, 20, or 30 power cloud links depending on package, plus power press release links on the higher tiers.
Rank tracking & reporting
Reporting against the 5, 10, or 20 keywords your package covers, so growth is attributable to agreed terms.
Questions
E-Commerce SEO questions
Which platforms do you work with?
Shopify, WooCommerce, BigCommerce, Magento, and custom builds. Platform affects how fixes get implemented but rarely changes the strategy itself.
Should every product variant have its own page?
Usually not. Variants that people genuinely search for separately deserve their own URL; the rest should be options on a single page. Getting this wrong is one of the most common causes of thin-content problems at scale.
We have thousands of SKUs. Is that a problem?
It changes the approach rather than the outcome. At that scale the work is template-level and rules-based, and crawl budget management becomes a first-class concern rather than an afterthought.
Can SEO help if we sell on Amazon too?
Yes, and the case for it gets stronger. Owning your own organic traffic reduces your dependence on a marketplace that controls your margins and your customer relationship.
Find out what you're leaving on the table.
A complimentary one-to-one consultation: where you rank now, who's taking the positions instead, and which package fits. No pitch deck, no obligation.