Branding
Included on every package. How your business is presented and described consistently across the properties search engines read.
Own your name and the conversation that happens around it.
Every serious buyer searches your brand before they commit. What they find on that page decides the deal more often than anything else you do in marketing.
Overview
Your brand SERP is your real homepage
By the time someone searches your company name, they're near a decision. That results page — your site, your reviews, your competitors' comparison articles, whatever a forum thread said in 2022 — is the last thing they see before choosing.
A brand campaign makes that page work for you: your own properties occupying the results, your entity data accurate, and your positioning appearing in the AI answers that increasingly summarise a decision before any click happens.
- Control: your own properties occupying the first page of your brand SERP.
- Entity: schema and consistent references search engines can actually verify.
- Authority: press release backlinks pointed at the brand, not just services.
See your brand SERP as buyers see it
The complimentary consultation covers what currently appears when someone searches your name, and what's crowding you out of your own results page.
What's included
What a brand campaign includes
Schema & entity data
Structured data and consistent references so Google can resolve what your organisation actually is.
Press release backlinks
Brand-pointed press release links — 1 on Prodigy Plus, 2 on Prodigy Prime, and power press release links on the national packages.
Reputation signals
Review profiles and third-party listings aligned so every source tells the same story about you.
AI answer visibility
The same entity signals that power knowledge panels also shape how language models describe you in generated answers.
Branded search tracking
Branded query volume tracked as a growth metric — the clearest signal that demand is genuinely building.
Questions
SEO Brand Campaign questions
Isn't my brand SERP already fine? I rank first for my own name.
Ranking first is table stakes. The question is what occupies positions two through ten — competitor comparisons, old reviews, unrelated companies with similar names, and marketplace listings that undercut you. That's the part worth controlling.
Can you remove negative results?
Sometimes, but suppression is more reliable than removal. Building enough strong properties to push a negative result off page one usually works where takedown requests don't.
How does this help with AI search?
Language models draw on the same entity signals and authoritative sources that power knowledge panels. Getting those right improves how you're described in generated answers as well as in traditional results.
Do we need this if we're not well known yet?
It's cheaper to build a clean brand SERP early than to fix a messy one later. For a growing company, the entity work also makes every other SEO effort compound faster.
Find out what you're leaving on the table.
A complimentary one-to-one consultation: where you rank now, who's taking the positions instead, and which package fits. No pitch deck, no obligation.