GMB optimisation
Categories, services, attributes, and photos configured properly, then maintained rather than set once and abandoned. On every local package.
Local SEO for businesses that need the phone to ring.
Nearly half of all Google searches have local intent, and the map pack takes the majority of the clicks. If you're not in the top three, you're competing for scraps.
Overview
The map pack is the whole game
For a service business, the three results in Google's map pack absorb most of the clicks before a searcher ever reaches the traditional listings. Ranking fourth is functionally the same as ranking fortieth.
Local rankings come down to three things Google weighs together: relevance, distance, and prominence. You can't move your building, but the other two are entirely within your control — and most of your competitors are neglecting both.
- Relevance: GMB categories, services, and on-page content that match what people search.
- Prominence: citation consistency and tiered links pointed at your services.
- Scope: 3, 5, or 8 tracked keywords depending on the package you choose.
See where you rank right now
The complimentary consultation covers where you currently appear for your local terms, and who is taking the map pack positions instead.
What's included
What local SEO includes
Citations
35 on Prodigy Plus, 75 on Prodigy Prime. Consistent NAP across the directories that still carry ranking weight.
Schema
Local business structured data so search engines can read your location, services, and hours rather than guessing at them.
Cora on-page optimisation
On-page work measured against the pages currently ranking for your local terms, included from Prodigy Plus upward.
Tiered backlinks
Low, medium, or high tiered links to your service pages, plus press release backlinks for the brand on higher packages.
End of month reports
Movement on the specific keywords your package covers — 3, 5, or 8 — so the report is checkable rather than decorative.
Questions
Local SEO questions
How long does local SEO take to work?
Google Business Profile improvements can shift map pack position within four to eight weeks. Competitive service-plus-city terms in the organic listings usually take three to six months. Markets with fewer established competitors move faster.
Do you need access to my Google Business Profile?
Yes — manager access is enough, and you keep ownership. We never ask you to transfer the profile itself, and you can revoke access at any time.
Can you rank me in cities where I don't have an office?
In the map pack, no — proximity is a ranking factor we can't fake, and fake addresses get profiles suspended. In organic results, yes: well-built service area pages can rank across a whole metro.
How many keywords does a local package cover?
Prodigy Standard covers 3 keywords, Prodigy Plus covers 5, and Prodigy Prime covers 8. The specific terms are agreed with you before work starts, so the monthly report measures something you signed off on.
Find out what you're leaving on the table.
A complimentary one-to-one consultation: where you rank now, who's taking the positions instead, and which package fits. No pitch deck, no obligation.